Trending hashtags Instagram are great at increasing the discoverability of your content on the world wide web. Influencers who post with more than 10 hashtags get a 6% average engagement rate. It is worth creating a hashtag strategy if you want to grow your Instagram account and your brand.
Benefits of a strong Instagram hashtag strategy
Using targeted and relevant Instagram hashtags on your posts is one of the best ways you can get discovered on Instagram by a new audience. This can translate into more followers, more engagement and more sales for your products or services. The effect that hashtags have on boosting the discoverability of your posts and account is like how keywords can be used to improve your search engine optimization.
If you have a public account on Instagram and add a hashtag to your post, the post will be visible on the hashtag’s result page. Hashtags are used with the intent of discovering new content. This means that using top Instagram hashtags can put you in front of your audience even if they aren’t following you. Instagram hashtags have a lot of uses beyond improving discoverability.
Hashtags can be used for sourcing user-generated content, community building, researching your audience and running campaigns. That is why it is crucial to have a well-crafted and clear hashtag strategy because, without one, you could miss out on opportunities to drive more followers and engagement and optimize your account.
Optimizing your hashtag strategy
Trending hashtags Instagram can be a very powerful tool for discovery when used properly. However, they can also look spammy and even hurt your Instagram account when misused or used incorrectly. When optimizing your hashtag strategy, you should give more thought to what Instagram hashtags to use. You should also keep your hashtags organized and use branded Instagram hashtags to build your own community on Instagram.
