Users perform a twitter hashtag search for a reason. It is mostly to find content that relates to a particular topic. Though there’s a reason why hashtags are ubiquitous, there are certain limits to how useful they can be. To know 5 major best practices for using Twitter hashtags, read this article.
Users perform a twitter hashtag search for a reason. It is mostly to find content that relates to a particular topic. Though there’s a reason why hashtags are ubiquitous, there are certain limits to how useful they can be. For instance, if you happen to be running ‘paid ads’ in an attempt to drive traffic, they could end up not being your best bet.
Twitter research has discovered that ads that do not feature @mentions or hashtags, generate about 23% more clicks than ads that include them. As per guidelines issued by Twitter, you should steer clear of including hashtags to paid posts so that you do not drive traffic away from your CTA – it is always too distracting for your customers. To get the most mileage possible out of your humble hashtag, this article lists a couple of more crucial mistakes you should always watch out for.
- Get the format right: You should capitalize only when it’s necessary and you must never utilize punctuation or spaces in any mention or hashtag. This is quite discouraged by the platform and using all caps makes it seem as if you are shouting at your readers.
- Utilize the most appropriate hashtag: Whether your goal is to attract the attention or catch the eye of a particular account, or to capitalize on a tag that is one among Twitter trending hashtags for that moment, you should always ensure that you get the tag right. Before you post, conduct some research as regards the terms and trends that your industry uses on the social media platform. With @mentions, you should ensure that you look up your target account’s twitter name before you post – you will surely want to make sure that you do not @mention the wrong person (that doesn’t always look good).
- Keep it quite relevant: Utilizing irrelevant tags has a similar effect to utilizing irrelevant keywords in blog content – it ends up attracting the wrong audience and features a truly negative effect on your rate of engagement. Ensure that you conduct proper research to discover the most relevant hashtags for your brand – as well as your campaign goals to create the right engagement for the brand.
- Do not use too many tags: Twitter says that the sweet spot for several hashtags to be used ranges somewhere between 1 and 2 per tweet. Actually utilizing three or more tags in a single tweet could end up decreasing your rate of engagement by up to 17%. Twitter is not Instagram, after all – this type of behavior comes across as spammy on the twitter platform.
- Research: To make the most possible of the performance of your hashtags on the twitter platform, and to boost search rankings on Google, research to discover the most beneficial and most relevant tags to use in building real engagement for your brand.
You should never make the mistake of just retweeting random hashtags or piggybacking on any trends. Rather, conduct your own twitter hashtag search to find the most ideal terms for your brand. Trends are excellent, but utilize them only when that makes sense – or risk undermining the identity of your brand.
