You might have come across twitter trending hashtags on the world wide web and you are wondering what decides which hashtags and topics trend. Most of us wake up and roll over to check on what is trending on twitter before we start our day. Here are a few things that twitter considers before deciding what trends and what doesn’t.
Favoring sharp spikes
Twitter favors sharp spikes and not gradual sustained growth. Trends on twitter are determined by a combination of how much time it takes to create a volume and the volume itself. This means that topics with one-day growth will trend and those with 30 days growth won’t trend.
Trending is not just volume
Some people believe that things that trend are those that are twitted in large volumes. This is not true because volumes over a long time will not make it to top twitter hashtags.
Additional things to keep in mind
Hashtags that trend on twitter are subject to potential misspellings. Both the correct and incorrect spellings can be used in twitter conversations and this can end up splitting traffic and volume affecting whether a hashtag or topic will trend. Additionally, you may be seeing different trends from someone else in a different location. Apart from the location, twitter users see trends that are tailored to them depending on their previous behavior and who they follow.
It can be useful to toggle our trending preferences from being tailored to you if you want to see what is trending in different localities. This can be done by clicking the “change” button next to your twitter trending section. A window will pop up to let you change your location. This way, you can use twitter trending hashtags to engage people from a different location. This can be very helpful if you are targeting a location where you don’t live.
